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Welcome to our virtual event portal! This year’s summit theme is "Building Bridges to Open Up Education" which opens up opportunities for us to forge connections, collaborations, and partnerships that promote openness. Together, let’s celebrate our success, share our challenges, reinvent the future where all have access and opportunity to create knowledge for the public good.

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Thursday, August 12 • 12:15pm - 1:05pm
Going Beyond the Jargon: Research-based Messaging and Communications Guidance to Help You Scale OER

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OER have the power to improve education, but the sad truth is that the most educators haven’t heard of open educational resources—and those who have often don’t fully understand their benefits. So, what’s the best way to introduce OER to those who aren’t aware of them? And how can you encourage those who are on the fence about OER to give them a try?

To answer these questions, GMMB, a full-service communications firm that supports the OER field, conducted messaging research with hundreds of educators across the country. They have used their findings to develop adaptable messaging and guidance that OER advocates and leaders can leverage to communicate about what OER are and their benefits in ways that will grow faculty’s interest in and use of OER.

In this session, which is intended for intermediate to advanced audiences, we’ll walk through GMMB’s communications guidance and provide examples of OER messaging in action. The session will include a fun, interactive online quiz to engage participants. We’ll also an employ an online chat to take participants’ questions, feedback, and contributions. After the discussion, we’ll follow up by providing every participant with a digital copy of the OER messaging guide as well as the slide presentation.

Speakers
avatar for Kelsey Howe

Kelsey Howe

Senior Account Executive, GMMB
avatar for Allie Chamberlin

Allie Chamberlin

Vice President, GMMB


Thursday August 12, 2021 12:15pm - 1:05pm EDT
Zoom